The Perfect Pairing: Luxury and Hospitality in the Heart of Montreux

Choosing Switzerland to study hospitality management is a natural choice given its heritage and tradition. After all, Switzerland is as synonymous with luxury and hospitality as it is with chocolate and cheese. Factor in the industry’s growth (1 in 11 jobs worldwide currently relates to hospitality) and it is a perfect choice for young students exploring their options.
Furthermore, while the tourism industry is experiencing a steady annual growth rate of 4%, the luxury hospitality industry is surging ahead, with a growth rate of 48% over the past 5 years1. As this industry continues to grow significantly, so to does the need for personalised service. Boutique and lifestyle hotels go hand in hand with guest engagement, denoting that fully understanding the customer and strengthening their loyalty are key strategies for future success.
With millennials keen to carve original career paths in an era of job instability, studying hospitality is gaining rapidly gaining traction. Additionally, luxury hotels are now competing with more and more “non-hospitality” companies looking to recruit from this specialised skillset. After all, “the customer is always right” is no longer an expression reserved for ever-smiling restaurateurs, but an essential phrase for any company worth their salt in customer service.
To meet this new need, Swiss Education Group has teamed up with Hublot, official Fifa World Cup timekeeper, to combine the best of both worlds with their Luxury Business specialisation at one of their schools, Hotel Institute Montreux. Launched in October 2015, it provides a unique collaboration with Hublot to enhance students’ education. Benoît Samson, Swiss Education Group Chief Brand & Marketing Officer is “confident that Hublot’s insights into Haute Horlogerie and luxury brand management will extend students’ standing as talented, versatile and capable candidates for luxury employers.”
Founded in 1980, Hublot has rapidly become a household name in a few short years, having navigated a solid path to success with a few twists and turns along the way. Their role as Official Timekeeper at the 2014 Fifa World Cup in Brazil cemented their global reach. Students from Hotel Institute Montreux have the opportunity to study the brand in depth and visit the manufacturing site and headquarters based in Nyon, Switzerland. They benefit from real life case studies, partake in guest lectures and develop their network. Having the chance to observe highly skilled watchmakers in action is the perfect opportunity for them to see how this modern watch brand differentiates itself from the grandfathers of the industry.
As part of Hublot’s philosophy to share with the next generation, their experience is one that the current Hublot CEO, Ricardo Guadalupe, is keen to pass on to future graduates: “We are proud to be able to share our various success stories and also some of the challenges we have had in the past with the students of the schools. As a successful brand, we must share our expertise because this young generation embodies the managers of tomorrow”.
As the Hotel Institute of Montreux looks towards the future, their latest partnership joins other such prestigious companies as Banque Privée Edmond de Rothschild, the Montreux Jazz Festival and Four Seasons Hotels and Resorts to offer their hospitality students a comprehensive education in global business.
One thing is for certain, there has never been a better time to experience a Swiss hospitality education. To find out more, discover the Luxury Business Specialisation at the Hotel Institute of Montreux.

About Swiss Education Group:

With around 7,000 students per year on seven campuses, Swiss Education Group is Switzerland’s leading hospitality educator. With the establishment of its first school in 1992, the group stays true to tradition and training excellence, focusing on the practical aspects of hotel management in order to meet the requirements of the principle operators in the business. All courses are offered in English. A wide variety of programmes are offered with qualifications ranging from Diploma to Master level. Partnerships with the University of Derby (UK), Northwood University (USA) and Washington State University (USA) ensure that students’ qualifications are internationally transferable. As a worldwide ambassador of best practices in Switzerland, Swiss Education Group enjoys the benefit of being highly esteemed by tourism and hospitality industry professionals. Locally, the group is an appreciated economic player bringing many international students and visitors into the regions where the schools operate. The group employs more than 700 staff. Swiss Education Group is a member of ASEH, the Swiss Hotel Schools Association, meeting the required quality criteria.

More information:

For more information about SEG schools, programmes, Open House events or to book a private visit. Please contact :

  • Mrs Rebecca Mars, Regional Manager
  • Swiss Education Group
  • Avenue des Alpes 27
  • CH-1820 Montreux, Switzerland
  • Tel: +41 21 966 47 28
  • Email: 
  • Web:


1= Transparency Market Research – Luxury Hotels Market By Type (Business Hotels, Suite Hotels, Airport Hotels, Resorts) – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2015 – 2021 – published 2015-07-24

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