Swiss Education Group and Hublot Sign New Partnership

Swiss Education Group (SEG), the leading Swiss provider of hotel management training, has entered into a new partnership with the luxury watch manufacturer, Hublot. With this initiative, SEG has confirmed its leading position in top-of-the- range hotel training, and will begin offering a new specialisation in luxury sector management at the Hotel Institute Montreux (HIM) from October 2015. This new programme will be supported by Hublot, which will bring its expertise and knowledge in this area to the classes. By responding to the ever-increasing demand in this way, SEG is offering its students the opportunity to explore and understand the booming luxury sector and to develop the skills required to forge a career in this field.
“This partnership represents an important step for Swiss Education Group, which is aiming to develop partnerships with leading companies and to offer individual specialisations at each of its five schools,” explained Benoît Samson, Chief Brand & Marketing Officer at SEG. “With all of the interesting career prospects offered by the luxury sector, we are convinced that Hublot’s expertise in fine watchmaking and brand management will contribute to the success of our students as candidates who are talented, multi-skilled and capable of responding to the needs of this sector,” he concluded.
Ricardo Guadalupe, CEO at Hublot, added: “This unique partnership with Swiss Education Group represents Hublot’s philosophy of wanting to share its knowledge with the youth of today. We are proud to be in a position to share our expertise, our various success stories and also some of the challenges that we have faced in the past. The young people of today will become the managers of tomorrow and it is our duty to contribute to their future success.”

Close collaboration during teaching

Hublot will contribute to the new Luxury Business Management specialisation programme, which will be launched in October 2015 at the Hotel Institute Montreux. Company experts will work directly with the students to increase their knowledge of the luxury sector. The programme will include lectures delivered by guest speakers and case studies, as well as exclusive visits to the Swiss production site and the presence of the brand at Swiss Education Group events. Hublot is also offering the possibility of recruiting graduates as part of this new partnership.
“Ever since its creation, Swiss Education Group has exemplified Swiss tradition and excellence with its practice-based hotel management education,” explained Florent Rondez, Group CEO. “This is why we continue to forge strong links with a number of big names in the industry, who provide us with valuable feedback. This allows us to ensure that our programmes remain in touch with the realities of the sector and enables our graduates to land exciting jobs on the international job market,” he concluded.

Hotel Institute Montreux (HIM)

Founded in 1985, HIM has forged an excellent reputation across the world for the quality of its programmes, which are tailored to the needs of the market. HIM offers a range of postgraduate and bachelor’s degrees in hotel management with specialisations in finance, marketing or human resources, combining the best of Swiss hotel training with American management practices. The bachelor’s degrees are delivered in partnership with Northwood University (United States).

Swiss Education Group, SEG

With more than 6,500 students per year on seven campuses, the Swiss Education Group, SEG, is Switzerland’s leading hospitality educator. With the establishment of its first school in 1992, the group stays true to tradition and training excellence, focusing on the practical aspects of hotel management in order to meet the requirements of the principle operators in the business. All courses are offered in English. A wide variety of programmes are offered with qualifications ranging from Diploma to Master level. Partnerships with the University of Derby (UK), Northwood University (USA) and Washington State University (USA) ensure that students’ qualifications are internationally transferable. As a worldwide ambassador of best practices in Switzerland, SEG enjoys the benefit of being highly esteemed by tourism and hospitality industry professionals. Locally, SEG is an appreciated economic player bringing many international students and visitors into the regions where the schools operate. SEG employs more than 700 staff. SEG is a member of ASEH, the Swiss Hotel Schools Association, meeting the required quality criteria.

About Hublot

“Hublot? A different way of moving forward” say the connoisseurs of this unique Swiss watchmaker, where each moment projects into the next at lightning speed. A dream, growth initiated and developed by Hublot Chairman, Jean-Claude Biver, along with CEO Ricardo Guadalupe, which made this brand a real success story, for which the Big Bang, the King Power and the Classic Fusion are symbolic of tradition in motion. From highly sophisticated watchmaking to research and manufacturing of new materials and global partnerships such as the FIFA Football World CupTM and Ferrari, Hublot represents the “Art of Fusion” of watchmaking culture with avant- gardist technical developments, and of the past with the future. Commercially, Hublot possesses more than 70 exclusive boutiques in 39 countries, boasting the most prestigious addresses (Geneva, Cannes, Saint-Tropez, Paris, London, Berlin, Moscow, New York, Miami, Beverly Hills, Las Vegas, Singapore, Shanghai, Beijing, Hong Kong, Dubai, Abu Dhabi, Kuala Lumpur, Ginza, etc.). For more information about Hublot, visit <>
For media contact:
Cabinet Privé de Conseils SA
Yvonna Schindler – – +41 (0)31 519 10 00
Swiss Education Group
Cristina Zogg, Director of Brand, Marketing and Communication – +41 (0)21 966 47 64

Share now

Find the perfect fit

Read our latest magazine for free!

Our International School Parent magazine is free to read online or download on your computer, tablet or smartphone. Check out the latest editions

Our Trusted Partners

Swiss International School
Swiss Group of International Schools
Health first logo
Geneva International Schools
Tutor Switzerland